T-Mobile Fallout: 10 Ways It Hurts Customers - No iPhone but Plenty of Propaganda (
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5.
No iPhone
In the United States, T-Mobile USA is
the only company that doesn't offer the iPhone. If the AT&T deal had been
approved, that would have changed. But now that AT&T has walked away,
T-Mobile customers can all but be guaranteed that they won't have access to
Apple's iPhone. For Apple, there's not enough upside to offer the smartphone to
the small number of T-Mobile customers.
6.
Propaganda galore
Over the next several weeks, T-Mobile customers will be inundated with propaganda
from the company. The carrier will be desperate to keep customers, and it'll do
everything to show a unified, strong front. The only issue is that most
consumers know all too well that there is a soft underbelly at T-Mobile that is
becoming more exposed.
7.
Plan changes
As noted, T-Mobile is in a bit of a
cash conundrum right now. And it would appear that the best way for the company
to at least mitigate those issues is to institute some changes to plans that
help it generate more revenue. Of course, generating more revenue means costing
customers more cash. So, those who want to stick with T-Mobile might have no
choice but to pay more in the coming months.
8.
The lure of AT&T
Although AT&T tried to acquire
T-Mobile USA, don't have any false belief that the company will play nice with the carrier from here on out.
AT&T knows that T-Mobile is in trouble, and it likely won't take long for
it to develop programs and other offers to lure customers to its side. In the
coming weeks, T-Mobile customers might just find themselves at AT&T because
of the great deals they've been offered to switch.
9.
Indefinite uncertainty
As noted, uncertainty is a real problem
for T-Mobile right now. But it becomes even worse to both consumers and
enterprise users when they realize that the uncertainty is going to last for an
indefinite period of time. There's no quick fix for T-Mobile.
10.
Fewer high-quality phone options
All this talk of T-Mobile troubles
fails to point out one major issue for the carrier: Handset makers might be
less willing in the coming months to offer their top-of-the-line devices on the
company's service. After all, if it has the least number of customers, and
those folks are leaving in droves, why should they offer their best devices to
them? Look for T-Mobile to quickly become the land of subpar phones.
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