T-Mobile launched a More for Me local-deals-aggregation service to Google's Android Market. The app will let consumers pick and choose from Groupon and Living Social deals from most Android phones.
One of the
knocks on the burgeoning local-deals market Groupon and LivingSocial have
fostered has been that its low barrier to entry means almost anyone can launch
such a service.
No. 4 U.S.
wireless carrier T-Mobile advanced that argument June 15 by launching a free
local-deals application to Google's (NASDAQ:GOOG) Android Market. However,
T-Mobile isn't aiming to rival Groupon and its hundreds of clones, which
include Facebook Deals and Google Offers.
T-Mobile More for Me application aggregates personalized offers, discounts and
deals from Goldstar, LivingSocial and others for Android phone owners.
excited to bring our handpicked experiences to the millions of consumers who
will enjoy T-Mobile's new More for Me app," said Jake Maas, senior vice
president, corporate and business development of LivingSocial, which reaches
more than 260 global markets.
specify their interests and demographic information to receive the most
relevant offers, deals and discounts. Upon providing this info, they will
receive the most relevant deals from several retailers, personalized to their
tastes and preferences, and tailored to their location, T-Mobile said in a
said it will offer consumers the option of getting text messages for exclusive
offers and deals. This service would be completely opt-in.
download in beta from the Android Market
the application is the first nationwide daily deal-aggregation service from a
national wireless carrier and will work for any Android phone running Android
1.6 or later on any carrier's wireless service.
The More for
Me application will also be adapted to run on other popular mobile-operating
systems, such as Apple's (NASDAQ:AAPL) iPhone and Windows Phone 7, later this
could be a big boon for T-Mobile's own Android phone provisions, as
mobile-driven local commerce has become incredibly popular. BIA/Kelsey said
U.S consumer spending on deal-a-day offers would grow from $873 million in 2010
to $3.9 billion or possibly $6 billion by 2015.
which agreed to be acquired by rival AT&T (NYSE:T) for $39 billion, is
struggling to keep up with AT&T, Verizon Wireless (NYSE:VZ) and Sprint
(NYSE:S) in the super-competitive mobile-phone market.
also wise to aggregate deals instead of tackling Groupon and its ilk head on.
Groupon earlier this month filed
for a $750 million initial public offering. Though the biggest local deal
provider of its kind, the company owes $230 million and is burning through $100
million a quarter.