T-Mobile is making any and all of its phones free Feb. 11 and 12, including handsets based on Google's Android, Windows Phone 7 and other platforms.
T-Mobile is offering all its phones for free Feb. 11
and Feb. 12, an attempt to lure users to choose any of 30 handsets based on
Google's Android, Windows Phone 7 and other platforms.
While the U.S. No. 4 wireless carrier is billing the
two-day offer as a Valentine's Day promotion, the move seems timed to temper
some of the enthusiasm over Verizon Wireless' iPhone 4, which
Feb. 10 for $199.99.
Feb. 3 it pre-sold more iPhones in two hours than any first day
launch in the company's history. Analysts believe Verizon could ship 10-20
million iPhones this year alone.
Touting a "Valentine's offer to fall in love with,"
it will make its phones free this
Friday and Saturday at T-Mobile retail stores with qualifying plan on two-year
That offer is good for all T-Mobile handsets including currently
available 4G smartphones such as the Android 2.2-based T-Mobile myTouch 4G and
The Windows Phone7-based HTC HD7, RIM BlackBerry Bold and
Curve handsets, as well as handsets from Nokia, Samsung, Motorola and others
are also available. All phones will be available while supplies last.
T-Mobile's fine print notes there are no rain checks
and the offer is good at "participating locations only."
At 33.8 million U.S. subscribers, T-Mobile has less than one-third
of the market dominated by Verizon and AT&T, which command 93
million-plus and 92 million-plus users, respectively.
T-Mobile finds itself duly challenged by the fact that
both of these carriers offer the iPhone, while T-Mobile's best phones to date
appear to be Android-based handsets made by HTC, Samsung Motorola and RIM BlackBerrys.
T-Mobile does have the cachet of being the first U.S.
carrier to sell an Android handset, the G1, in 2008. However, Verizon's popular
Droid line and the prominence of the Samsung Galaxy S handsets from all major
U.S. carriers have made this distinction a prehistoric footnote.