T-Mobile myTouch 3G Android Smartphone Coming to RadioShack

 
 
By Michelle Maisto  |  Posted 2009-07-24 Email Print this article Print
 
 
 
 
 
 
 

RadioShack announced that, starting this summer, it will be carrying T-Mobile products and services, including the T-Mobile myTouch 3G phone running Google's Android. RadioShack's 4,000-plus locations give T-Mobile a larger stage for getting its 3G message out.

T-Mobile is about to double its number of retail partner locations, thanks to a new agreement with RadioShack.
 
RadioShack announced on July 23 that the retail agreement will bring T-Mobile products and services to more than 4,000 RadioShack locations later this summer, including handsets such as the myTouch 3G, which runs the Google Android operating system.
 
"Through our milestone partnership with RadioShack, T-Mobile's presence in national retail stores expands nearly twofold, giving millions more people the opportunity to readily access our products and take advantage of the tremendous value T-Mobile provides its customers," said Doug Chartier, T-Mobile's senior vice president of sales, in a statement.
 
"By combining T-Mobile's innovative devices and great value with RadioShack's knowledgeable sales representatives, we expect customers to have an excellent in-store experience."
 
Ken Hyers, an analyst with Technology Business Research, says now that T-Mobile has a large 3G network, the carrier has a big story to tell, and RadioShack is a way to help them get the word out.
 
"RadioShack is one more distribution point for T-Mobile. When you look at the sales points that the major operators have - AT&T, for example, has 2,200 stores - it's an enormous number of points of presence," Hyers told eWeek.
 
"T-Mobile, if they're going to try to compete on the same stage, has to take advantage of every retail sales point they can find. And RadioShack is a quality retailer," Hyers added.
 
Also looking to improve in-store customer experiences, AT&T recently gave its 2,200-plus retail stores a makeover, in preparation for a nationwide netbook offer. The carrier said it wanted to make it easier for consumers and small business customers to find and to try out devices. 


 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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