T-Mobile myTouch 3G Android Smartphone Coming to RadioShack
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RadioShack announced that, starting this summer, it will be carrying T-Mobile products and services, including the T-Mobile myTouch 3G phone running Google's Android. RadioShack's 4,000-plus locations give T-Mobile a larger stage for getting its 3G message out.
T-Mobile is about to double its number of retail partner locations, thanks to a new agreement with RadioShack.
RadioShack announced on July 23 that the retail agreement will bring
T-Mobile products and services to more than 4,000 RadioShack locations
later this summer, including handsets such as the myTouch 3G, which runs the Google Android operating system.
"Through our milestone partnership with RadioShack, T-Mobile's presence
in national retail stores expands nearly twofold, giving millions more
people the opportunity to readily access our products and take
advantage of the tremendous value T-Mobile provides its customers,"
said Doug Chartier, T-Mobile's senior vice president of sales, in a
statement.
"By combining T-Mobile's innovative devices and great value with
RadioShack's knowledgeable sales representatives, we expect customers
to have an excellent in-store experience."
Ken Hyers, an analyst with Technology Business Research, says now that
T-Mobile has a large 3G network, the carrier has a big story to tell,
and RadioShack is a way to help them get the word out.
"RadioShack is one more distribution point for T-Mobile. When you look
at the sales points that the major operators have - AT&T, for
example, has 2,200 stores - it's an enormous number of points of
presence," Hyers told eWeek.
"T-Mobile, if they're going to try to compete on the same stage, has to
take advantage of every retail sales point they can find. And
RadioShack is a quality retailer," Hyers added.
Also looking to improve in-store customer experiences, AT&T recently gave its 2,200-plus retail stores a makeover, in preparation for a nationwide netbook offer. The carrier said it wanted to make it easier for consumers and small business customers to find and to try out devices.
