Consumer demand for applications is growing significantly, according to an Oracle report, while tablet sales are surging.
use is increasing at a rapid pace as tablets, smartphones and applications
saturate the wireless space, according to the results of
Oracle's "Opportunity Calling: The Future of Mobile Communications-Take
Two" report, which surveyed more than 3,000 mobile phone consumers
worldwide to examine their mobile phone use habits, interest in new mobile
technologies and expectations for service providers.
report found data is clearly in demand, as 69 percent of global mobile phone
users report using a smartphone and 47 percent of mobile users have increased
their data usage in the past year-a larger percentage than text or voice.
Results also suggest technology is outpacing expectations: In 2010, more than
50 percent of respondents thought their mobile phone would replace their
camera, MP3 player or GPS device within five years. By 2011, 43 percent of
respondents already replaced their camera, 34 percent their MP3 player and 24
percent their GPS device with their mobile phone.
demand for applications is growing significantly, according to the report, as
55 percent of respondents have downloaded a free app and 25 percent have paid
for an app on their mobile device. In the last three years, users downloaded
more than 300,000 mobile applications 10.9 billion times, an IDC report noted.
In addition, demand for apps is spreading from phones to other mobile devices,
particularly tablets. Fifty-seven percent of respondents already own a tablet
device or plan to purchase one in the next 12 months.
demands continue to evolve rapidly," said Bhaskar Gorti, senior vice president
and general manager of Oracle Communications. "To maintain a competitive
advantage, communications service providers must invest in information
technology solutions that provide them the most flexibility and agility,
enabling them to rapidly deliver innovative services or to adopt new business
models as new opportunities arise."
consumers are becoming more comfortable with location-based services and online
banking, they have security concerns. Sixty-eight percent of respondents do not
believe, or are unsure, information stored or transmitted from their mobile
device is secure. Despite security concerns, the report suggested consumers are
adopting mobile purchasing habits, and more consumers are continuing to
leverage their mobile devices for retail activities.
report found 30 percent of mobile phone users comparison-shop on their mobile
device, while 24 percent read customer reviews and 14 percent have scanned a QR
code in an advertisement or article. But, when it comes to shopping for phones,
84 percent of respondents said they prefer to purchase them in-store. Customers
are also more willing to share their location with mobile apps than they were
one year ago, and a greater number are using their phones to access online
banking or make online purchases.
also have an enormous opportunity to enhance their customer relationships by
engaging with them at every touch point, leveraging their dynamic role in
consumers' shopping experience, and providing valuable information about usage,
new services and mobile security," Gorti said.
survey is a complement to Oracle's first study, "Opportunity Calling: The
Future of Mobile Communications," which was released in September 2010.