Enterprise Mobility: Ultrabooks, Droid Razr, Nook Tablet Aim for Big Sales Into 2012
Motorola, Samsung, Hewlett-Packard and a variety of other manufacturers face a host of challenges over the next few months. In addition to racking up big holiday sales, their newest and best devices must carve off significant shares of their respective markets in the coming year. Whether it's Motorola Mobility with its Droid Razr, or Samsung with its ever-larger Galaxy line, or HP with its latest laptop-and-tablets refresh, all these companies hunger for consumer and business mindsharenot to mention a sizable portion of their wallets. Indeed, at a recent event in New York City meant to showcase these manufacturers' next generations of offerings, Android-based devices seemed a particular focus. In addition to that plethora of smartphones and tablets, the other coming trend is "ultrabooks," or super-thin laptops with more powerful specs than netbooks. HP, Acer, Asus and Toshiba are just some of the manufacturers who have already unveiled their ultrabook models to the public eyewith more manufacturers apparently waiting in the wings to reveal their own ultrabooks at January's Consumer Electronics Show. The elephant in the room is Apple, whose iPad continues to hold a dominant share of the tablet market, and whose iPhone remains a significant player in the smartphone space, despite the flood of Android devices in recent months. Ultrabooks' emphasis on thin and light seems primed to take advantage of the same types of specs that made Apple's MacBook Air so popular, while the latest smartphones and tablets desperately want to generate that same sort of buzz that drew users to Apple's devices. Time will tell whether these manufacturers succeed in their aim.