Enterprise Mobility: Ultrabooks Will Succeed Where Netbooks Failed: 10 Reasons Why
Much of the talk in advance of the Consumer Electronics Show 2012 has been about how Ultrabooks, the latest new style of mobile PC, will be prominently visible on the show floor. Ultrabooks are a new notebook PC category defined by Intel and characterized by a light, thin form factor, Intel processors and long battery lives. There are already a few Ultrabooks on store shelves, but 2012 is expected to be a big year for the form factor just as tablets were all the rage in 2011 and netbooks were the hot new thing in 2010. However, already critics are wondering why there's so much excitement surrounding Ultrabooks. They ask why Ultrabooks will succeed where netbooks failed to catch on, as many people opted for tablets in 2011 as the best low-cost option for basic mobile computing. They also note that Ultrabooks seem awfully similar to netbooks and they are catering to pretty much the same market. But the critics have got it just plain wrong. Ultrabooks aren't netbooks. And unlike netbooks, they're not going to buckle under the pressure of tablets. This eWEEK slide show explains why Ultrabooks will catch on with the PC buyers who ignored netbooks.
One of the biggest issues with netbooks was that there was a hodgepodge of netbook designs on store shelves without any clear indication of what customers would get from them. Ultrabooks, on the other hand, are defined by standards developed by Intel that must be met to qualify for the Ultrabook moniker. Its a smart idea that should provide better clarity to consumers.