Two Identities, Two Emails, Two Phone Numbers

By Chris Preimesberger  |  Posted 2010-12-07 Print this article Print

The telecoms are going to like this part: These new LG-produced phones will be capable of carrying two phone numbers-thus two different phone bills.

"The technology we're building is much more in tune with a workstation or fusion product," Krishnamurti said. "The work phone will run locally on the device, not in the cloud, like VMware View does.

"With View, we virtualize your desktop and put it out in the data center, and you can access it from any device that you have," he said. "That's certainly very critical to our strategy. But in this initiative, the actual phone environment will run locally. You will have two different phone environments running side by side. You will have two [phone] numbers. Both numbers are active. You have two different e-mails, both active.

"Like I said: It's almost as if you took two phones and glued them together," Krishnamurti said.

The two sides of the phone will be able to be used concurrently. For example, a user might be listening to his music player on his personal profile, yet want to send a business email on the corporate profile. No problem; the music player works in the background while the email is written and sent.

Same with phone calls. If a personal call comes in while the user is talking on the corporate side, the user can put one person on hold and talk to the other. This could get complicated, but it seems to be what users want.

Other vendors have slightly different approaches

LG isn't the only phone maker that's into this. While the enterprise space has in recent years been the domain of BlackBerry-maker Research In Motion, a number of smartphone makers are taking note of the opportunities beyond the consumer market.

The Nokia E73, which began shipping in June, features a Switch Mode that lets users shift between their work and home lives. It supports Microsoft Mail for Exchange and Active Sync (as well as the ability to switch between cellular and WiFi calling).

More recently, and more literally looking to replace RIM, Texas PC maker Dell, a relative newcomer to the smartphone space, announced intentions to transition its 25,000 employees from BlackBerry devices to Dell smartphones. It additionally plans to begin marketing a service to help other businesses do the same.

A likely candidate to replace the BlackBerry devices is the Dell Venue Pro, which runs Microsoft's new Windows Phone 7 operating system and features a 4.1-inch multi-touch display with a slide-out QWERTY keypad. It will begin shipping Dec. 9.
eWEEK reporter Michelle Maisto contributed to this story.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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