Verizon Needs the Apple iPhone in 2011: 10 Reasons Why

By Don Reisinger  |  Posted 2010-09-23 Print this article Print

News Analysis: The iPhone is integral to Verizon's future success. The popular smartphone must hit the company's stores in 2011 or Verizon's credibility-and financial results-could suffer.

Speculation abounds over when, not if, Verizon is getting the iPhone. So far, neither Apple nor Verizon have publicly commented on the possibility of the venerable smartphone making its way to a new carrier in the United States. But as time goes on, it seems increasingly more likely that it will happen sooner rather than later

But what if Verizon isn't the carrier that Apple chooses? What if the device is made available to T-Mobile customers instead? It could be disastrous for Verizon, and it could potentially set the company back in its bid to become the most dominant carrier in the market. Here are 10 reasons why the iPhone is so important to Verizon going into the next year. 

1. It's expected 

Just about everyone sees the iPhone on Verizon's horizon. With so many reports detailing the eventual release of Apple's smartphone to the carrier's stores, most consumers and enterprise customers are wondering when, not if, the smartphone will appear. If it turns out that Verizon doesn't get the iPhone, the negative effect on the carrier's business could be huge. 

2. Current subscribers are waiting 

Just as consumers and enterprise customers are waiting, so, too, are current Verizon subscribers. Some are sticking with Verizon simply because they believe that the iPhone is coming to their service soon. But if Verizon doesn't get the iPhone in 2011, some of those subscribers might opt to leave, rather than wait another year. 

3. Customers will go to AT&T 

Of course, if Verizon loses subscribers because they don't want to wait for the iPhone, those folks will hightail it over to AT&T. After all, AT&T is arguably Verizon's most capable competitor. And it currently offers the iPhone. You do the math. Most folks are willing to wait for a while, but another year is likely too much to ask. 

4. Android can be a liability 

Android OS has been the main reason Verizon has been able to compete in today's extremely competitive mobile landscape. But going forward, that could be a problem. There is no telling what Android's future looks like. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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