Microsoft Trying to Solve Office 365 Perception Problem
In a later interview, Schaefer told eWEEK that Microsoft Office 365 was part of a larger suite of services including a Small Business Advisor site that is designed to help users find the apps for their mobile devices that they need for their specific type of business. Its a great value proposition, Schaefer said. Its also a great value for Microsoft, whose Office 365 has been fighting an uphill battle against Google for some time. Despite Microsofts dominance in the office productivity world for computer-based applications, its cloud applications, including Office 365, have had trouble getting traction. But three partnerships with companies that focus on SMBs as well as the importance for Windows 8 users seem to make it likely that Microsoft Office 365 will start picking up steam.
But that doesnt mean Microsoft is home free. While Office 365 is excellent software, so is the Google offering. Plus, because the cloud-based versions of Office are less fully featured than the desktop applications, they give the impression of not being a good value, even though they offer approximately the same or better functionality as Google Apps. Here the problem is one of perception and thats a tough battle for Microsoft to fight. As we here in Washington have known for decades (or longer) perception is more real than reality itself.