Verizon began accepting preorders for its Apple iPhone 4 Feb. 3 at 3 a.m., and by 8 p.m. had sold through its initial inventory. It'll start taking orders again Feb. 9.
Verizon Wireless has stopped taking orders for its
soon-to-launch Apple iPhone 4, reporting that it has already sold
through its initial inventory.
Verizon first introduced
its CDMA version of the iPhone 4 Jan. 11, and began accepting
preorders from existing customers on Feb.3 at 3 a.m. EST.
was an exciting day," said Dan Mead, president and chief executive
officer for Verizon Wireless, said in a Feb. 4 statement. "In just our
first two hours, we had already sold more phones than any first day
launch in our history."
The company stopped accepting orders at 8:10 p.m. on Feb 3.
you consider these initial orders were placed between the hours of 3
a.m. and 5 a.m., it is an incredible success story," Mead continued. "It
is gratifying to know that our customers responded so enthusiastically
to this exclusive offer - designed to reward them for their loyalty."
According to the company's Website
, it will again accept orders beginning Feb. 9.
on its site, says that it has "set aside a limited quantity of iPhone 4
models for existing Verizon customers to preorder from the Apple
Online Store for free delivery on or before February 10." On Feb. 9,
consumers can order an iPhone 4 from the Apple Online Store and have it
shipped to their doors free of charge, or reserve an iPhone 4 for a Feb.
10 pickup at an Apple retail store. It will also have devices in its
stores Feb. 10, staring at 7 a.m., available on a "first-come,
Orders, it adds, are subject to availability.
Analyst Roger Kay, with EndPoint Technologies, said that brisk sales
had been predicted for the Verizon device - and neither was Verizon's
"stocking out" a surprise. "As usual," Kay told eWEEK, "Apple will let
the carrier be the fall guy and keep all the halo for itself."
During a Jan. 25 conference call with media and analysts to discuss Apple's fiscal 2011 first quarter
Apple executives announced that the company sold a record number of
iPhones during the quarter, and could have sold even more had it had the
inventory. COO Tim Cook was asked, then, what the company was doing to
ensure it would be able to meet demand for the Verizon iPhone 4.
thrilled to offer the iPhone to Verizon's 93 million customers, or
anyone who wants the iPhone on Verizon," Cook said during the call.
"We're going to do whatever we need to, to get iPhones into the hands of
added later, regarding the iPhone 4, "I feel very, very good about what
we've been able to do. However, it's not enough. We do still have a
significant backlog, and we are working around the clock to build more."
Verizon executives, during the carrier's Jan. 25 fourth-quarter earnings announcement, declined to say
how many iPhone 4 handsets they expect to sell "There are too many
variables that go into it," Verizon CFO Fran Shammo told analysts during
a live Webcast.
added that the carrier has been building up its network in anticipation
of the iPhone for a year, and that it's "not going to have any flaws on
the execution of the iPhone launch."
than 3,000 customer-service representatives have been hired and trained
to offer support on the iOS user interface, Shammo continued, saying
that even the carrier's launch of the Apple iPad was a way of making
sure representatives in its stores and call centers were comfortable
with the Apple interface.
bottom line going forward, Shammo added, will be dictated by three
factors: "the mix of sales vs. upgrades," how many iPhones Verizon sells
and its device supply.
Reviewing the Verizon iPhone 4
before its official launch, several noted tech journalists offered
balanced reports. The New York Times' David Pogue, highlighting an
upside, wrote that it's "nearly the same as AT&T's iPhone 4 - but it
doesn't drop calls." While the Wall Street Journal's Walter S.
Mossberg, finding that AT&T's network actually offered faster data
speeds, concluded that if overseas travel and fast data downloads are
priorities for you, "You may want to stick with AT&T."