Some Customers Glad to Get Alternative to ATandT

By Wayne Rash  |  Posted 2011-02-10 Print this article Print


The mall where the Fairfax Verizon Wireless store is located also contains an Apple store, which opened early as well. Apple store employees, who paraded to the Verizon store to hold a pep rally, said the early opening was to provide shoppers with an alternative way to buy the Verizon iPhone. However, the Apple store employees rebuffed eWEEK's efforts to discuss iPhone purchases with those customers.

Each prospective iPhone buyer was presented with the opportunity to combine his or her purchase with an iPad purchase, which would allow the new iPhone users to take advantage of the built-in WiFi hot spot that comes with the Verizon Wireless version of the iPhone.

Notably, in this particular location the Verizon store is located directly next door to an AT&T phone store, which remained closed during the early opening for the Verizon iPhone.

While it's impossible to learn much from the limited sample of customers available at a single location in a single city in the Washington, D.C., suburbs, overall sales in the area were very strong, with long lines at some stores. According to Verizon Wireless spokesperson Melanie Ortel, sales today have been "brisk across the board." Ortel said this included online sales as well as sales at stores.

The iPhone launch in Fairfax was attended by Marquett Smith, Verizon Wireless vice president of Corporate Communications, who told eWEEK that he was "very excited," to have the iPhone in Verizon's inventory. Smith engaged a number of customers, who told him tales of woe regarding other carriers and who expressed excitement at the availability of the iPhone. 

The first customer in Fairfax was Chantilly, Va., resident Mike Palmer, who secured his spot in line by having his father arrive at 5:00 a.m. to hold his spot. Palmer told eWEEK that he'd been waiting for the store to open for several days so that he could buy a new Verizon iPhone for his wife as a Valentine Day surprise. Hopefully, Mrs. Palmer won't read this story before the big day. 

What was most remarkable about the crowds waiting for the Verizon Wireless stores to open was the level of enthusiasm that the customers showed and the delight they exhibited after they made their purchase. More than one person danced their way out of the Verizon store, shopping bag in hand, in the sheer delight of having made their purchase.  

Verizon Wireless reopened online ordering for existing customers on Feb. 9 and opened online ordering for new customers at 7:00 a.m. EST on Feb. 10. Verizon has not released sales figures or provided details about the sales of the iPhone other than to say that the device has broken all sales records in the company's history. And apparently in the D.C. area, even the dreaded forecast of snow (there was a treacherous half-inch of the white stuff) wasn't enough to dampen sales.

Wayne Rash Wayne Rash is a Senior Analyst for eWEEK Labs and runs the magazineÔÇÖs Washington Bureau. Prior to joining eWEEK as a Senior Writer on wireless technology, he was a Senior Contributing Editor and previously a Senior Analyst in the InfoWorld Test Center. He was also a reviewer for Federal Computer Week and Information Security Magazine. Previously, he ran the reviews and events departments at CMP's InternetWeek.

He is a retired naval officer, a former principal at American Management Systems and a long-time columnist for Byte Magazine. He is a regular contributor to Plane & Pilot Magazine and The Washington Post.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel