Verizon iPhone Event Lacked Substance, Sizzle

By Don Reisinger  |  Posted 2011-01-11 Print this article Print

5. Few pricing details

Verizon revealed that it will be selling the iPhone for $199 and $299 for the 16GB and 32GB models, respectively, but the company has yet to reveal data pricing. It also hasn't given an indication of how much it will charge for mobile hot spot functionality. The lack of detailed pricing information is disappointing at this point, considering the device will be made available in less than a month.

6. Steve Jobs' absence says everything

Steve Jobs wasn't in attendance at the Verizon event on Jan. 11. Instead, the company sent COO Tim Cook. Although it was nice to see Apple make an appearance, Jobs' absence tells folks everything they need to know about the event: It wasn't the high-drama, groundbreaking time some thought it would be. The event showcased a new phone on Verizon's network. Nothing more, nothing less.

7. If it wasn't Apple, would anyone have cared?

An objective look at what Verizon and Apple announced during the press event in New York City reveals one important point: If the iPhone wasn't involved, no one would have cared. Several outstanding devices were announced at the Consumer Electronics Show by Verizon and its Android partners recently, and they barely caught headlines for more than a day. All those devices rivaled the iPhone in some way, but they received the attention they deserved-and that's certainly no less attention than what the Verizon iPhone deserves.

8. Where's the white iPhone?

Unfortunately, neither Apple nor Verizon announced a white iPhone for the carrier's customers. Speculation abounds that the white option will be made available in the spring on both AT&T's and Verizon's networks. The white iPhone 4 might not be groundbreaking, but it's a unique take on an already outstanding product. And some announcements related to that would have made the Verizon event far more exciting.

9. It lacked other announcements

Even when Jobs has one major announcement to make at his company's press events, he tosses in a few others to help push more headlines for his company. Evidently, Verizon missed that memo. The carrier talked a little bit about its network and then focused all of its efforts on the iPhone. Even Apple failed to talk on-stage about other initiatives it might be working on with Verizon. Product announcements need to have costars, and at least at the Verizon event, the iPhone's availability just didn't.

10. It failed to overshadow Android

As mentioned, Verizon's vendor partners showed off several outstanding and promising devices at the Consumer Electronics Show recently. Along the way, they proved that Apple isn't the only company that can combine outstanding design with highly useful software. Plus, some of those devices, like the HTC ThunderBolt, feature the ability to connect to Verizon's 4G network. The Verizon iPhone is certainly appealing, but does it overshadow Android devices? That's certainly debatable. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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