Better Plans

By Don Reisinger  |  Posted 2011-01-10 Print this article Print


5. An included Bumper case 

If Apple can't find a way to improve the Verizon iPhone's antenna, the company should offer a free Bumper case with the device. As noted, Apple acknowledged last year that the iPhone 4 has an antenna issue. It offered customers a free case to correct the problem. If the Verizon iPhone comes with the same issue, Apple should extend an olive branch and include its Bumper case. It's not the best solution, but it's one that customers will likely accept for now. 

6. Better plans 

Both AT&T and Verizon have somewhat unappealing plans. A Verizon family talk plan, for example, starts at $69.99 for two lines and 700 minutes. Considering customers will need to pay for data with the Verizon iPhone, they will likely pay as much as $30 more per month on top of that fee. That's a shame. Verizon should consider offering special (even promotional) iPhone data plans that not only best AT&T's offering, but make it a bit more affordable for those that aren't so keen on paying nearly $100 per month just for a smartphone. 

7. Competitive pricing 

Speculation abounds that Apple won't be able to sell the Verizon iPhone for the same $199 and $299 price tag it sells the AT&T version due to the supposed higher cost of CDMA-related components. Whether that will be the case is decidedly up for debate, since Verizon would likely not want AT&T to have a price advantage. But if there is some concern at Verizon headquarters about what the price on the iPhone should be, let's just make it easy for them: the Verizon iPhone should sell for the same price as the AT&T version. It's an absolute necessity. 

8. A well-constructed preordering system 

One of the biggest mistakes AT&T made last year when the iPhone 4 was up for preorder was not ensuring that the system would be able to handle the immense demand for that device. It was a black eye for both AT&T and Apple. For its part, Verizon should do everything it can to ensure that its preordering system will work the way it should and accommodate all the customers that want the smartphone. 

9. Additional coverage announcements 

In addition to announcing the iPhone on Jan. 11, it would be nice if Verizon also announced better service coverage. In most places around the United States, Verizon has better service than AT&T. But like any other carrier, it has some holes here and there. If Verizon wants to be successful, it needs to reassure customers that it will provide them with superior service. That can only be achieved by talking about what it has been doing to improve its network availability in preparation for the iPhone.  

10. The iPhone 4 design 

This might sound a little obvious given Apple's recent design decisions in the tech space, but it's worth noting that the Verizon iPhone should have the same, basic iPhone 4 design. Not only is the iPhone 4 the best-looking version of the device yet, but it also comes with the ability to engage in FaceTime video chatting, has the outstanding Retina Display and much more. The last thing customers want to see from Verizon is the outdated iPhone 3GS design.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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