Verizon's HTC ThunderBolt, iPhone 4 Are Causes for Conversation: Report
The HTC ThunderBolt and Apple iPhone 4 were major winners for Verizon during its fiscal first quarter. New data offers a glimpse at what's behind their success.People are talking about the HTC ThunderBolt on the Verizon Wireless network. According to SocialNuggets, a provider of "market intelligence" that it culls from various social-media sources, scores for the ThunderBolt have been rising regarding both it "Net Perception," or how many more positive than negative sentiments are being chattered about it, and its Social Nuggets Index-a measure that combines its Net Perception score and a "Share of Voice" parameter that measures mentions instead of sentiment.
SocialNuggets also breaks down the social conversation, as it were, to show which features are being talked about most.
Still, in this game there is the iPhone and there is everything else. Verizon's gamble appears to have paid off, however. During Verizon's April 21 earnings call, CFO Fran Shammo said that during the quarter, 54 percent of Verizon's new customer additions came thanks to the iPhone 4 and the ThunderBolt. AT&T, which like T-Mobile offers the HSPA+ flavor of 4G, offers the 4G-enabled Motorola Atrix and T-Mobile offers the myTouch 4G smartphone. Sprint, whose 4G is based on WiMax technology, offers a slew of 4G handsets, including the HTC Evo 4G and Samsung Epic 4G. There have been debates, presented ad nauseam, regarding what constitutes 4G and a true 4G phone, as well as accusations about whether 4G devices are being sold without 4G networks turned on. (We're looking at you, AT&T.) Verizon believes the ThunderBolt is above such chatter. "This is a true 4G device. You can put as much lipstick on 3 to make it a 4, but this is truly a 4G device with the speeds of 4G, and I think people are impressed and people will make their decisions," Verizon's Shammo said during the carrier's earnings call. "Out of the gate, we're very happy with the volume."