White iPhone Delays Giving Apple a Black Eye

By Don Reisinger  |  Posted 2010-10-27 Print this article Print


5. Verizon is more important 

Getting an iPhone up and running on Verizon's network is far more important than worrying about the white iPhone 4. Granted, Apple can probably work on releasing a Verizon model and getting the white iPhone 4 to the market at the same time, but given the challenges the company is facing, maybe it's time to focus on the most important things first. That is undoubtedly delivering an ample supply of iPhone units to Verizon store shelves. 

6. The delays give Apple a black eye 

Although Apple might believe that discontinuing the white iPhone 4 before it even hits store shelves would be a black eye, the real black eye comes from delaying it so many times. Such delays will make customers think twice about the device. And it makes some critics wonder if Apple's heralded manufacturing practices are actually as good as the company says they are. Simply put, discontinuing the white iPhone 4 isn't nearly as bad as delaying it time and again. 

7. Does color really matter that much? 

In the end, why does Apple care so much about the color of the iPhone? Yes, it might be an opportunity for the company to sell the product to a few more customers, but it's hard to believe that color is the real differentiator in a buying decision. The black version is just fine. Until the manufacturing kinks can be worked out, Apple shouldn't worry about a white version of its smartphone. 

8. It's a chance to admit a mistake 

It might go against what Steve Jobs is all about, but if Apple finally drops all talk a white iPhone 4, the company can show a new, apologetic face. One of the biggest complaints customers have about Apple is that it's loath to admit when it's wrong. But the lack of a white iPhone 4 is the perfect opportunity to do just that. It might not make investors happy over the short-term, but it will give Apple the opportunity to prove that it really does care what the market thinks about its never-say-die attitude. 

9. The market doesn't necessarily care 

At the same time, an apology coul be ignonred by the market because few customers really care all that much. Sure, there are still some who can't wait to get their hands on the white iPhone 4, but for the vast majority of customers, it's simply a color difference, no more, no less. If consumers don't care, why should Apple? 

10. Apple is doing well without it 

Inevitably, Apple is judged by how successful it is at turning a profit. And, so far, the company has been wildly successful at that. In fact, it has posted unprecedented revenue and profits over the past couple years. And all that success has come without the help of the white iPhone 4. Maybe it's time Apple realizes that and stops paying so much attention to the white iPhone 4. Would it have been nice to offer a white iPhone? Sure. But is it really affecting Apple's bottom line? Not a chance. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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