Windows 8 Adoption: 10 Issues That Could Hamper Sales

By Don Reisinger  |  Posted 2012-07-03 Print this article Print

NEWS ANALYSIS: Windows 8 will soon start showing up on store shelves; it will be pre-installed on new PCs and available for download by PC owners who want to upgrade to the new version. But its prospects for rapid deployment across the PC world might be derailed by a variety of factors that are out of Microsoft’s control.

Windows 8 is slowly but surely making its way to store shelves. The operating system is scheduled to be released in the fall, and when it€™s made available, Microsoft will hope to usher in an entirely new era of computing. From tablets to Ultrabooks to desktops, Windows 8 will be the latest operating system that can run on wide range of PC models from desktops, notebooks to tablets and as Microsoft hopes appeal to a wide array of customers. 

However, just because Microsoft is launching a new version of Windows that doesn€™t mean that the new operating system will be an unqualified success. Being popular in today€™s software market requires not only smart decisions but a generous portion of good luck along with mistakes by other companies. Simply put, Windows 8€™s chances of doing well are not set in stone. 

Read on to find out what sort of issues could hamper Windows 8€™s adoption in the mobile market over the next few years. 

1. Security woes 

Microsoft has said time and again that Windows 8 will be the most secure version of its operating system to date. But what if it€™s wrong? If Windows 8 can€™t deliver a high level of security that protects both consumers and enterprise users, it€™ll have a hard time attracting users. 

2. A poor tablet experience 

Microsoft has thrown a Hail Mary with its Surface tablet. The company€™s slate will be the benchmark by which all other Windows 8-based products are judged. If the Surface proves popular, then Windows 8 will do well on other tablets. If it delivers a sub-par experience, Windows 8 will be in for trouble. 

3. A delay 

Although Microsoft has smartly decided to not say just yet when Windows 8 will launch, the company has made every indication that it€™ll be available in the fall. If there€™s a delay, however, real trouble could arise. Hardware OEMs along with consumers (and especially enterprise customers) don€™t like delays. A delay in the release of Windows 8 will also likely delay the shipment of new PC models. It also gives PC shoppers time to think about looking for a Windows alternative, such as an Apple Macintosh. 

4. Mountain Lion€™s continued popularity 

As Apple prepares to launch Mountain Lion, there isn€™t a single person in the market that doesn€™t believe the operating system will be successful. And because of that success, Apple€™s operating system could hurt Windows 8. After all, if its chief competitor is capturing the attention of customers, how can Windows 8 expect to hold up? 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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