Enterprise Mobility: Windows 8, Windows Phone, Ultrabooks Mark Ballmer CES Speech

By Nicholas Kolakowski  |  Posted 2012-01-10 Print this article Print
Ballmer and Seacrest

Ballmer and Seacrest

Microsoft CEO Steve Ballmer took the stage Jan. 9 for what probably will be his last keynote address at CES. Television personality Ryan Seacrest engaged him in a question-and-answer session about various Microsoft products such as Windows 8.
Microsoft CEO Steve Ballmer took the stage Jan. 9 for what could very well be his last keynote address at the Consumer Electronics Show. Microsoft has insisted it is unilaterally withdrawing from the massive technology showcase, arguing that the show's timing no longer aligns with the company's release cycle. The organizers behind CES assert it was a mutual decision. In any case, Ballmer used his time onstage to discuss Windows 8, Windows Phone, ultrabooks, Xbox and the Kinect hands-free gaming controller, and the "Metro" design aesthetic uniting these elements into a single ecosystem. "I think people will be kind of impressed by how [Metro] lights everything up," he told television host Ryan Seacrest, who acted as a host of sorts for the keynote, and the audience of hundreds filling the ballroom of Vegas' Venetian hotel and casino. Whether that proves the case, Ballmer's keynote illustrated how Microsoft faces a host of opportunities and challenges in 2012: convincing users that Windows 8 and ultrabooks are worth the investment, and that Windows Phone deserves a second glance. In the end, though, Ballmer saw one product in particular as Microsoft's core focus. "Windows 8 is what's next," he told the audience. "There's nothing more important at Microsoft than Windows."
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel