Enterprise Mobility: Windows Phone 7 Can Hurt Android: 10 Different Ways
Microsoft on Oct. 11 introduced Windows Phone 7 as its next-generation smartphone software platform in an event in New York. While it is unlikely consumers are licking their chops over these devices the way many did at the prospect of a new Apple iPhone or phone based on Google's Android operating system, it's clear Microsoft is going to lavish as much marketing muscle as it takes to push an army of Windows Phone 7 gadgets at shoppers for the 2010 holiday season. Why is this so exciting? Apart from the obvious Microsoft vs. Google and Apple hook, the last time a new platform hit the market it proved to be an absolute hit and racked up market share to this point of 20 percent. That was Android. And before that, Apple's iPhone accomplished the same feat and now stands at 25 percent in the United States. Microsoft, by contrast, has been left in the dust and currently commands 10.8 percent, comScore claims. Microsoft will ding Android this season and into 2011. Why will Microsoft pick on Android? Because Android is next in line on the smartphone scale.