Enterprise Mobility: Windows Phone 7, Kinect, Cloud Defined Microsoft`s 2010
Microsoft came back from the brink in 2010, reversing a period of declining revenues as businesses and consumers began their post-recession tech refresh. Windows 7 continued to sell well, as did the company's business products. However, Microsoft continued to lose ground in smartphones to fierce competitors such as Google Android and the Apple iPhone, prompting the company to restart its entire mobile franchise with Windows Phone 7. At the same time, Microsoft also embraced an "all in" cloud strategy, seeking to expand beyond its traditional strengths in desktop software. That strategy includes offerings such as Office 365, which combines subscription applications such as SharePoint Online and Lync Online, and Windows Azure, its cloud-development platform. By doing so, Microsoft hopes to blunt the competitive effect of Google and other players in the cloud arena. Despite its aggressiveness in the cloud, however, Microsoft failed to capitalize early on the burgeoning tablet market. Microsoft CEO Steve Ballmer has indicated that his company will leverage Intel's upcoming "Oak Trail" Atom processors for a new generation of Windows tablets, but in the meantime Apple's iPad and Android tablets continue to dominate.