Qualcomm is also supporting the development of wireless games and rich content with the BREW (Binary Runtime Environment for Wireless) development language. Jacobs said developers have earned more than $200 million from the sale of BREW-based applications. There are currently 37 commercial operators in 24 countries offering BREW-based applications. Frank Casanova, senior director of Apple Computer Inc.s QuickTime product marketing, demonstrated at the show QuickTime 6.5.2, which the company released this week.Real Player is in third place with 24.9 percent of the market. However, Casanova contends that Real Player hasnt been growing in the market. QuickTime 6.5 could be the version that moves ahead of the Microsoft product, he said. This new version allows developers to create mobile multimedia applications for the 3GPP (3rd Generation Partnership Project) and 3GPP2 multimedia standard. It is also designed to support high-speed streaming and fast access to MPEG-4 audio and video content with skip protection and no buffering delays. Major mobile messaging service providers including NTT DoCoMo Inc., Sprint Corp. and Verizon Wireless are using QuickTime to manage all of their multimedia messaging, Casanova said. Another 25 wireless operators worldwide are currently conducting QuickTime content delivery trials, and Apple is in discussions with nearly 30 more about using QuickTime to manage wireless multimedia content, Casanova said. Apple will continue to upgrade QuickTime to support high-definition video quality and wireless video quality that will "scale from 3G to high-definition" quality, Casanova said. Check out eWEEK.coms Mobile & Wireless Center at http://wireless.eweek.com for the latest news, reviews and analysis.
Casanova cited recent market research that indicated QuickTime is running nearly neck and neck with Windows Media Player. QuickTime currently has 36.8 percent of the market, while Windows has 38.2 percent of the market.