Yahoo, Nokia to Announce Partnership: Report

 
 
By Michelle Maisto  |  Posted 2010-05-21 Email Print this article Print
 
 
 
 
 
 
 

Yahoo invited members of the media to a May 24 press conference in which it's expected to announce a partnership with Nokia. With each needing a boost - as Yahoo feels the weight of Google and Nokia struggles against Apple, RIM and Android - such a partnership is worth a try.

Yahoo has sent various members of the media invitations to a May 24 press conference in New York, Kara Swisher with All Things Digital reported May 20.
 
"Please join Yahoo! CEO Carol Bartz for an exciting announcement about providing global consumers with rich online and mobile experiences, and bringing forward a new era in keeping consumers connected," the invitation reads, offering few real details.
 
According to Swisher and others, the event is expected to discuss a partnership between Yahoo and Finnish phone-maker Nokia, in which new certain Nokia devices would ship with built-in Yahoo functionality, such as e-mail, search and various applications.
 
While the two may not spring to mind as the most natural of partners, each stands to gain from such a partnership - and each could use a boost.
 
"Nokia and Yahoo, each in their own market, is kind of suffering," analyst Roger Kay, with Endpoint Technologies, told eWEEK. "What you've got is Yahoo, [far from its former glory,] being whooped by Google, and while Nokia still leads the handset market, it has a portion of its former phone sales."
 
Nokia commanded 34 percent of the global mobile handset market during the first quarter of 2010, but has been criticized for its lack of competitive products in the smartphone space - a space currently dominated by Apple, Research In Motion and Google's Android OS. Of late, Nokia has worked to turn the situation around with the introduction of devices such as the N8.

 

To view images of the N8, click here.  


In a search for greater robustness, does it make sense to partner with a company in the same position?
 
"If they teamed with a strong member they'd be the junior partner," Kay explained. "So in this case they maintain their identities. I think it makes good sense. Nokia gains some functionality on their phones that's interesting, and I guess what Yahoo gets is more eyeballs and distribution. I don't know if [Yahoo] would additionally get paid."
 
Still, when pressed, Kay hesitated to say the partnership was likely to be a good thing for each side.
 
"It's probably not a bad thing," he offered. "There's very little risk to trying it. In the end, it makes sense."  

 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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