ZTE and Nvidia are looking to tempt smartphone users with the Mimosa X and Android 4.0 Ice Cream Sandwich-powered smartphone aimed at the mainstream mobile market.
China's ZTE Feb. 20 said
it has teamed with
application processor maker Nvidia on the ZTE Mimosa X smartphone, which will
launch with Google's (NASDAQ:GOOG) Android 4.0, or Ice Cream Sandwich, operating
system in the second quarter of this year.
The Mimosa X
has a 4.3-inch quarter-high-definition (qHD) screen with a 960 by 540 resolution,
a fairly common display technology among high-end Motorola handsets. There are
also 5-megapixel rear- and front-facing cameras.
makes the phone unique in that it's the first handset powered both by Nvidia's
Tegra 2 dual-core application CPU, which powers several Android handsets and
tablets, and the chip maker's Icera 450 Evolved High-Speed Packet Access (HSPA+) modem
which includes the baseband and radio-frequency processors.
controls the radio functions in the wireless phone, offering high throughput
while consuming little power, an important characteristic in today's
promises this device won't skimp on performance, providing solid gaming and
multimedia qualities, such as HD video recording and playback, advanced audio
distribution profile (A2DP), Dolby sound, dual microphones and a built-in
The Mimosa X,
which has 4GB of storage, expandable to 32GB via microSD, is also a break from
Nvidia's previous practice of powering high-end devices.
ZTE did not
specify pricing or delivery date for the Mimosa X. However, Michael Rayfield,
general manager of Nvidia's mobile business, told AllThingsDigital
the Mimosa X would be priced in the sub-$200-range, without a subsidy. This
makes sense, given ZTE's penchant for selling low-cost phones in China.
ZTE is angling
to cut a deeper piece of the large, juicy U.S. smartphone market pie, which is
dominated by Apple's (NASDAQ:AAPL) iPhone, as well as smartphones from Samsung,
HTC and Motorola Mobility (NYSE:MMI). To do that, it will have to compete not
only on price, but quality and functionality.
co-branding with ZTE also marks a big step forward for Nvidia, which acquired Icera
for $367 million in cash last June
to provide a more complete mobile platform for its OEM partners.