News Analysis: Apple's iPhone 5 appears to be inching closer to launch. When that happens, everything looks favorable for the device to sell exceedingly well.
the last several weeks, reports have been swirling around that Apple will be
announcing its upcoming smartphone, the iPhone 5, in September. So far, the
company hasn't made any indication that that will happen, and chances are it
won't divulge any details until Apple CEO Steve Jobs is standing on the stage
showing it off. Even so, that
hasn't stopped the reports from coming.
of the more recent rumors suggests that Apple has contracted with a
manufacturing company to build 15 million iPhone 5 units. That figure is
staggering and suggests that Apple has high hopes for the upcoming smartphone.
high hopes are understandable. Even without all the details known at this
point, there's little chance that the iPhone 5 won't sell exceedingly well.
Apple's smartphone is poised for success
on to find out why:
1. The production tallies rarely lie
there is no way to prove that Apple requested 15 million iPhone 5 units, the
reality is, there's a good chance it did. Apple has a long track record of
accurately predicting demand. With each new iPhone release, the company
typically accommodates the vast majority of requests within the first few weeks
of launch. Given that history, if Apple ordered 15 million units, there's a
solid chance that it will sell that many iPhone 5s (and then some). And 15
million units is an impressive figure.
2. 4G could be a winner
speculation suggests that Apple is considering offering 4G connectivity in the
. If the company does so, there will be no wonder why the iPhone 5
sells well. When it comes to Web connectivity, 4G is the future. And Apple is
the company that likes to capitalize on the future. Once it explains the
benefits of 4G-namely, faster connectivity speeds-it won't be long before
consumers and enterprise users jump at the chance to ditch 3G in favor of their
4G-equipped iPhone 5.
3. It has been a long wait
the past, Apple has released its new iPhone models in the summer. However, it
doesn't appear to be following that strategy this year. So, by the time the
iPhone 5 finally launches, it will have been a long wait for iPhone customers who
are used to seeing a new device every 12 months. When there are long waits,
demand starts to build up, priming the market for a sales deluge.
4. AT&T could be a cash cow
important to keep in mind that iPhone 5 sales need to be considered over the
life of the product's availability, not just its initial few months on store
shelves. Realizing that, if AT&T gains the regulatory approval it needs to
acquire T-Mobile USA, Apple could benefit greatly, since the company's
iPhone will be available to tens of millions more customers
chomping at the bit to have Apple's smartphone in their hands. With T-Mobile's
help, Apple's iPhone 5 sales could explode.