iOS 6, Mountain Lion Upgrade Policies Show Why Apple Customers Stay Loyal

 
 
By Wayne Rash  |  Posted 2012-06-11 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Apple holds an all-mobile keynote at the World Wide Developers Conference featuring new MacBooks, updated Siri, the pending release of Mountain Lion, iOS 6 with new features and a much-improved Safari.

The opening keynote at the Apple World Wide Developers Conference in San Francisco€™s Moscone Center West featured the usual hoopla, plus a few new touches. There was a stand-up comedy routine from Siri, the madcap personal assistant, which took shots at Android. There were the usual demos with the usual bombast. But contained in all of that hype were some important facts. 

But perhaps more important than the individual product announcements is the fact that Apple is doing something that its competitors aren€™t. Apple is releasing major upgrades to its mobile platform software, and it€™s doing it in a way that€™s highly accessible to use€” in some cases free€”and in the process is providing significant value to its customers. This is something Apple€™s competitors, Google and Microsoft, haven€™t managed to do.  

Google€™s fractured, fragmented and inconsistent practices of managing updates to Android is already causing some long-time users to drop Android for mobile operating systems with more consistency. Microsoft, meanwhile, provides consistent updates, but charges a lot, which makes it difficult, if not impossible, to upgrade.  

Apple, as demonstrated at the June 11 WWDC keynote, is gaining owner loyalty by making it easy and inexpensive to stay up-to-date, while providing incentives to move to new devices. Your iPad 2 will get iOS 6, for example, but if you want Siri, you€™ll need to get a new iPad. 

The keynote at WWDC was an all-mobile event. The expected desktop Macs with their quad-core Xeons were a side show. But showing instead was a new MacBook pro with quad-core Ivy Bridge i7 processors, a Retina display, 768 GB of flash storage and extreme thinness. The new MacBook Pro weighs just over 4 pounds and is .71 inches thick. This computer may measure like an Ultrabook, but this is no Ultrabook. Instead, it€™s the notebook, re-imagined to borrow Apple€™s term for it. 

Apple also introduced two updated versions of its existing MacBook, the Air and the original Pro, both with Ivy Bridge processors and USB 3.0 ports, but the same screens as before. The new MacBooks will be less expensive than last year€™s models. Coming on the heels of the new MacBooks is Mountain Lion, which is the latest iteration of OS X. Mountain Lion arrives in July, and will feature support for the Retina display, integration with iCloud and some new messaging features. Mountain Lion is designed to allow better integration with iOS devices as well. 

Probably the most anticipated news is iOS 6, which will arrive for the new iPad and the iPad 2, as well as iPhones from the 3GS onwards and iPods from the 4th generation on. iOS 6 brings Siri to the new iPad. It also brings a new 3D mapping program that includes turn-by-turn navigation. The new version of Safari includes shared tabs that let you start browsing on one device and continue on another. The tabs are shared between all devices with the new version of Safari, so you can share tabs between your iPhone and your MacBook, for example. 




 
 
 
 
Wayne Rash Wayne Rash is a Senior Analyst for eWEEK Labs and runs the magazine's Washington Bureau. Prior to joining eWEEK as a Senior Writer on wireless technology, he was a Senior Contributing Editor and previously a Senior Analyst in the InfoWorld Test Center. He was also a reviewer for Federal Computer Week and Information Security Magazine. Previously, he ran the reviews and events departments at CMP's InternetWeek.

He is a retired naval officer, a former principal at American Management Systems and a long-time columnist for Byte Magazine. He is a regular contributor to Plane & Pilot Magazine and The Washington Post.
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
Thanks for your registration, follow us on our social networks to keep up-to-date
Rocket Fuel