NEWS ANALYSIS: While only you can decide if the about-to-be-released iPad 3 is worth the cost for you and your business, there are some changes that might make upgrading worth it.
introduction of the iPad 3
is cleverly planned to coincide with the massive
CeBIT trade show in Hannover, Germany
in early March. This means that Ill be forced to miss the lines that are sure
to stretch for blocks, the madness, the pepper-spraying of fellow customers. But Ill still have to make a decision about whether to drop
another $500 on a second iPad, assuming Apple keeps the same pricing structure
it has in the past, which it probably will.
For people who
dont have an iPad, but know theyll need one, the decision is fairly easy.
Wait a month and buy the new one when it shows up at Wal-Mart at a $3 discount.
For everyone else, there are a number of questions you should ask yourself to
decide whether you want to buy one, or just keep using what you already have.
Do you need the new Retina Display? This will give the
iPad 3 much higher resolution, which will make photo viewing a better
experience, and it will give you television and movies in true high definition.
I use an iPad in conjunction with my photography, so for me, this is an
Are you planning to use the camera? The original iPad
didnt have a camera, and thats the model I have. The iPad 2 had a
camera, but it was dreadful. While Id never use the iPad 3 camera for
anything involving serious photography (Im lusting over the new Nikon
D-800 so you can see what I mean about photo quality), it would be
handy to be able to fire off a quick snapshot while I already have the
iPad out anyway. Maybe I could use it for photos from airliner windows.
Are you doing anything that would take advantage
of the higher-speed processor? We dont know for sure whether the new
processor on the iPad 3 will be dual-core or quad-core, and Im not
certain whether it will matter to most people. But the new display needs
to have a better processor so that it can display video properly.
Will you need Long-Term Evolution technology? The new
iPad may have LTE available. It might not. Verizon certainly has enough
LTE coverage to be useful, if you need it. But to date, I havent found
that I need anything other than WiFi, so it may not matter to you.
Do you want Siri, assuming its included? Apples Siri
personal assistant could certainly function on an iPad, but to be really
useful, Siri needs access to GPS and it probably needs at least a 3G data
connection. Currently, you cant get GPS in a non-3G iPad. Right now,
theres no way to know whether this will remain the case in the iPad 3, or
whether Siri will be offered on this platform. If you have your heart set
on talking to Siri, maybe you should consider an iPhone.
Will the iPad 3 really meet your needs? While the iPad
3 will clearly have some very nice features, before you give into iPad 3
lust, remember that there are some other very capable tablets out there.
The Samsung and Motorola tablets based on Android are very nice, have slightly
different form factors and they have some apps that dont exist for the
iPad. Plus, if you're an Android user, theres some value in the
consistent user interface.
- Can you deal with the ethical issues of buying an iPad?
By now, youve heard about the difficult conditions in the Foxconn
factories where the iPads are built. Are you comfortable with that?
Samsung builds its tablets in Korea, with far better conditions. Motorola
builds the Xoom in its own factories, using its own employees. If
Apples labor issues concern you, then not buying an iPad is one way
to express your concern.
list above is far from the full list of things you may think about when the
iPad 3 comes out in early March. But these points should at least kick-start
your decision process. One important thing to think about with the iPad 3 is
that it appears to be a much greater leap beyond the iPad 2 than the iPad 2 was
beyond the original iPad. When the iPad 2 was released, I couldnt find a
reason to replace my original iPad. The upgrade wouldnt do any better at
letting me view photos, it wouldnt let me use its e-reader features any more
effectively, and it didnt have any new apps that I needed and couldnt get on
But the iPad 3
will be a big enough improvement to actually consider, even if you have an iPad
2. If you need the new features and the iPad 3-only apps, then this might be
time to go looking for that $500 youve socked away somewhere. As long as you
can deal with the ethical issues.