Apple TV, iCloud Updates?

By Don Reisinger  |  Posted 2012-03-05 Print this article Print


5. A new Apple TV

According to the latest reports, the Apple TV has been taken off many store shelves around the world, and its stock elsewhere is dwindling. Either Apple is preparing to remove it from store shelves entirely or it will update the device at its March 7 event. Given the company's history of hating to admit it was wrong, expect the latter.

6. iCloud updates?

Apple's iCloud, which launched last year, was a good first step. But the time has come for Apple to show off some improvements and promise to make things a bit better for customers. An iCloud-based video-streaming service would be nice. And according to some reports, it might be launching sooner rather than later. What better place to show it off than at the iPad 3 event?

7. A Steve Jobs mention

Over the last several months, a host of reports have cropped up, saying that Steve Jobs was heavily involved in the development of both the iPhone 5 and the iPad 3 prior to his death. If that's the case, expect Apple executives to point that out and make it clear that their co-founder and former leader's expertise is still playing an integral role in their decision-making.

8. App developer talk

As with any new product launch, Apple this time around will be showing off applications developed by third parties that can take advantage of the new iPad's features. The company will also likely flank that talk with a mention of its App Store recently hitting 25 billion downloads. Apps are extremely important to Apple, and the company will make that clear at its iPad event.

9. New faces

Remember that mention of Tim Cook not taking center stage at the iPad 3 event? Well, following that, it's important to note that a host of new faces will be at the iPad 3 event. Whereas Steve Jobs controlled the vast majority of the shows Apple held, Cook is content to unleash a line of executives to talk about the new improvements. Remember Eddy Cue, Apple's iTunes head? Although he doesn't speak often, expect him to be at the iPad 3 event.

10. Oh, yeah: the iPad 3

All this talk of the iPad 3 event leaves out one key announcement: the iPad 3 itself. Apple's tablet is expected to come with a quad-core processor, Retina Display, an improved design and several other improvements. The iPad 3 could very well be the biggest improvement to the iPad we've seen yet. That's awfully exciting, isn't it?

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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