iPad Business Users Find Tablet Indispensable: Survey
Apple iPad users would rather skip a meal than have to travel without their beloved tablet, a survey finds.When it comes to business, Apple's popular iPad tablet is viewed as a critical tool, according to an online survey of 1,320 iPad owners employed at companies of varying sizes and across industries, conducted by online and mobile presentation company Brainshark. The iPad is helping users with their jobs to such a great extent, almost half of respondents (47 percent) said they'd rather have an iPad for work than a bigger or better office or a more senior title (34 percent). Sixty-eight percent said they'd rather have an iPad than their own parking space at work, while almost one in four (23 percent) would prefer the tablet over an extra week of vacation each year. The survey, conducted in August, asked respondents about how they use their iPad for personal and business activities, and how and whether the device has impacted their lives and routines. The survey found 92 percent of iPad owners said the device currently supplements their notebook, but more than half (51 percent) think it will be their primary computing device within the next two years.
"Ever since the iPad burst onto the technology scene, it's indelibly changed the way and speed at which individuals and businesses communicate," Andy Zimmerman, chief marketing officer for Brainshark, said in a press statement. "No one doubts the device's popularity, but what's really eye-opening about these statistics is just how inextricable the iPad has become from users' everyday lives. From a business perspective, it's now incredibly important for companies to find ways to conveniently reach their audiences on this device of choice â making it easy for them to view presentations and other important materials."