Mobile and Wireless: iPad Mini Ready to Battle Other 7-Inch Tablets From Google, Amazon

By Michelle Maisto  |  Posted 2012-07-10 Print this article Print
Google Nexus 7

Google Nexus 7

Google is selling the Nexus 7 through its Play store, but also through Staples stores and GameStop locations, the company announced July 9. An 8GB model of the Nexus 7, named after its display size, sells for $199, while a 16GB model is priced at $249. This 7-inch tablet weighs 12 ounces.
Apple has a smaller sibling to the iPad planned for this winter's holiday shopping season, analysts and tabloids have been reporting since at least February. As the tech world nears that date, the rumors and reports are gaining momentum—and details. Most recently, the Japanese tech site Macotakara reported that the tablet, to be called the iPad mini, will be produced at the Brazil factory of Foxconn, the now well-known Chinese company that makes iPads for Apple, as well as devices for the majority of the electronics industry. The report added that the 7.85-inch iPad Mini will be as thin as the iPod Touch (7.2mm) and have a pixel display of 1024 by 768, enabling it to run iPad apps with no need for adjustment. While an untraditionally sized tablet—at 7.85 inches, it would be wider than other, more paperback-shaped 7-inch tablets—an iPad Mini would have plenty of company in its quest to fit into smaller spaces, like purses and very, very large pockets. The new Google Nexus 7 and the Amazon Kindle Fire come to mind right away. Here is a roundup of current, popular 7-inch models, for a sense of what an iPad Mini would be up against. Pricing, to be sure, will be an initial way that Apple competitors fight back.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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