Enterprise Mobility: iPhone 4S on Sprint Is a Mobile Industry Game Changer: 10 Reasons Why
More Options for Consumers
The nicest thing about the addition of Sprint to the lineup of companies carrying the iPhone is that consumers will now have more options. Rather than being forced to choose from only two carriers, consumers will have three companies to choose from. Choice is extremely important in the mobile market and something that has been missing in the U.S. Luckily, that's changing.
With the launch of the iPhone 4S on Oct. 14, Sprint will finally get its hands on Apple's smartphone. Although the company might have wished that it could have had access to the iPhone long ago, it's glad it's got it now. So it's spending a boatload of cash to ensure the launch of the iPhone 4S is successful. But the fact that the iPhone is now available on that carrier's network could have a profound impact on Apple. Furthermore, the Sprint-iPhone deal could have a major effect on the mobile business as a whole. Sure, Sprint doesn't have anywhere near the number of subscribers that Verizon Wireless and AT&T do, but the number is still substantial. There's no telling if it might be able to add even more as time goes on. In many ways, the iPhone could prove to be a boon for some companies and a potential problem for others. This eWEEK slide show looks at how Sprint's iPhone availability could have an impact on both Apple and the wireless market as a whole.