Apple officially unveiled the iPhone 5 with LTE, a 4-inch display, an improved camera and dozens of all-around improvements, plus new iPods, iTunes and even new earbuds, called EarPods.
Apple officially introduced an LTE-equipped iPhone 5 Sept. 12, as analysts have long expected. The smartphone is nearly all that the rumors have led the world to anticipate-aside from the absence of near-field communication technology-and again proved Apple's mastery at marketing its products.
The most notable change is the increase to the iPhone's display size-it's the first real change to the device's size since it was introduced in 2007. While the same width as the iPhone 4S, it's longer, now 4 inches on the diagonal, with an aspect ratio of 16:9, up from 3.5 inches. The difference is enough to accommodate an additional row of icons on the bottom of the home screen, and to enjoy a larger image when surfing or watching a video, while not changing the experience in the hand.
"It's an absolute jewel. It is the most beautiful product we have ever made, bar none," Phil Schiller, Apple's vice president of marketing, told the audience at the Yerba Buena Center for the Arts in San Francisco.
Made entirely of glass and aluminum, the iPhone 5 weighs 112 grams, making it 20 percent lighter than the iPhone 4S, and measures 7.6mm in width, making it 18 percent thinner.
Apple also updated its iWork and iLife apps, to take advantage of the larger display, though existing iPhone apps will run "exactly as the developer intended," said Schiller.
The new iPhone has 44 percent more color saturation than its predecessor, has touch integrated into the display-in keeping with the rumors-and offers better viewing in sunlight. There's a single chip for voice and data, as well as a single radio chip. In the United States, it will be available from Verizon Wireless, AT&T and Sprint-all Long-Term Evolution (LTE) supporters.
In keeping with the speed theme, there's an Apple A6 processor on board that's said to be twice as fast at the A5 and more energy-efficient. From the battery, expect eight hours of 3G LTE talk time and browsing, or 10 hours of browsing on a WiFi connection.
"We couldn't be prouder of it," said Schiller.
Moving onto the camera, it's an 8-megapixel with a sapphire lens crystal cover, a "smart filter" for better color matching and a "dynamic low-light mode" for better low-light snaps. The video camera is 1080p, as with the 4S, but now has better video stabilization and facial recognition.
To complement Intel's Thunderbolt port, Apple also introduced Lightning, a quicker way to download content wirelessly.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.