NEWS ANALYSIS: Apple’s iPhone 5 will be launching in September, according to the latest reports. If that proves true, September should prove to be the perfect month to give the iPhone 5 a time of its own in the spotlight.
Apple is undoubtedly working on a new iPhone
. And according to several rumors, the device will come with a bigger screen, a new design and some other enhancements that should make using it a bit more appealing. The big question now is when will it launch? Numerous rumors and reports from those claiming to know have pegged the new iPhone launch to anywhere from late summer to near the end of the year.
The latest rumor claims Apple is waiting until September to launch the handset. The company will unveil it in mid-September and then finally launch it at the end of the month, according to reports. At that point, the clock will start ticking again for when Apple finally launches the iPhone 6.
But for now, lets assume that Apple does in fact launch the iPhone 5 in September. Is it a good time? Is it a bad time? Some might disagree. But upon further inspection, itll be revealed quite quickly that launching the device in September would be a very smart move.
Read on to find out why:
1. The new-school-year rush
If Apple knows anything about its customers, its that many of them are young and returning to school. Around September, many parents are ready and willing to spend cash on their children. By launching the device in September, Apple might be able to capitalize on the tail end of the new-school-year rush. Thats a huge revenue opportunity for the company.
2. Capitalize on holiday shopping
If Apple launched the iPhone 5 over the summer, the company might have had little opportunity to take advantage of holiday shopping. But with a September launch, the device will still be on consumer minds when holiday shopping starts in November. Thats a good thing.
3. Create space between itself and Galaxy S III
The Samsung Galaxy S III is easily the most formidable mobile competitor Apple has ever faced
. The device is bigger than the iPhone 4S, comes with a great design, and is popular among consumers. By distancing the iPhone 5, Apple doesnt need to worry so much about that device.
4. October is too late
If Apple launched the iPhone 5 in October
, it might prove to be too late to the mobile game. Although consumers love to buy Apple products, they cant wait forever especially when the Galaxy S III is available now. Apple can wait until September, but to wait any longer would be a mistake.