A September Launch Steers Clear of Summer Product Rush
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5. A summer launch is only good in July
Apple would have made a mistake by launching the iPhone 5 in any other summer month but July. Historically, August is a tough month for handset sales, and Apple knows it. Thats why the company has stayed away from August launches with the iPhone and why itll do it again this year.
6. Let the rumor mill keep it up
The rumor mill has historically been one of Apples most trusted allies. The longer it works, the more hype thats built up around Apples products. Rather than launch the iPhone 5 now and cut that off, Apple can keep the rumor mill churning out reports. Its free advertising for a device that doesnt even exist yet.
7. Less competition
Apple will find that theres far less competition in the marketplace in September than right now. Aside from the Galaxy S III, a host of companies are delivering new devices to store shelves over the summer. By distancing its own handset from the competition, Apple can allow that wave to pass by before offering up its own alternative.
8. Dont get caught up in Windows 8
9. It puts space between itself and an iPad Mini launch
According to reports, Apple plans to launch what the rumor mill calls iPad Mini at some point this year. Most of the rumors suggest Apple will offer up the device in December. If Apple waits any longer than September to launch the iPhone 5, it could cannibalize iPad Mini sales. But with a September launch, Apple can provide enough space between the devices to ensure success for both.
10. It matches up with iOS 6, OS X Facebook integration
Apple announced iOS 6 at the Worldwide Developers Conference in June, but said that it wont launch the platform until the fall. Chances are, iOS 6, along with OS Xs Facebook integration, wont be available until the iPhone 5 launches. So, it would only make sense for Apple to wait until the first possible moment in the fall to launch its device. The one-two punch of iOS 6 and a new iPhone will ensure that quarter belongs to Apple.
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