NEWS ANALYSIS: Think of the iPhone 5 as a package that includes significantly upgraded hardware along with a major operating system update, and it's a winning combination for enterprises, according to a former Apple executive.
Chuck Goldman thinks that Apple's new iPhone 5 is a great phone for the enterprise
, and he's in a position to know. Goldman, who was Apple's director of enterprise field engineering, was the guy who launched the original iPhone for the enterprise.
"I launched the original iPhone in 2007 in Apple's enterprise data program," Goldman told eWEEK
in a phone interview. "The apps transformed the value proposition." However Goldman said that at first there wasn't any real support for enterprise users of the iPhone. When it was first launched "iOS 1 had no enterprise applications at all," Goldman said. Then, "iOS 2 was a substantial innovation," he noted.
When Apple launched iOS 2 in 2008, it included the ability to work with Microsoft Exchange, it supported VPNs and had a number of other enterprise features said Goldman, who today is the founder and chief strategy officer at Apperian, a company that specializes in mobile application management software for every mobile device.
"The iPhone 5 is a great step forward
," Goldman said. "The main thing is the screen and processor. You get the ability to use longer email lists, and you get more screen real estate." Goldman said that the better performance and the increased screen size mean that you can do things with apps that wouldn't have worked as well on devices with smaller screens and slower processers.
The ability to use 4G Long-Term Evolution (LTE) technology, combined with the other features
, meant that app developers could create "visually stunning apps," Goldman said. He contends that some of those apps, such as the Passbook, may revolutionize e-commerce.
"After developing and deploying hundreds of enterprise and mobile commerce apps, both at Apple and now Apperian, I can honestly say that Passbook will transform the way businesses interact with iPhone users around payments," Goldman said in an emailed comment to eWEEK
. "We aggregated many of these requests and sent them to Apple, and they delivered big time with Passbook. I predict it will be one of the standards around mCommerce in the future."
However, Goldman said he was surprised that Apple didn't complete their commerce effort with near-field communication (NFC). "The lack of NFC is interesting," Goldman said. "Big companies like Wal-Mart are not going with NFC. NFC is the preferred direction for mobile commerce, but adoption is very slow."
"It costs a lot to equip all of these POS [point of sale] terminals with NFC. That's probably why Apple didn't do it," Goldman said. "That's really where Apple's focus is, the consumer."
But Goldman said that he really expected to see NFC in the iPhone 5. "I was really surprised myself, given that it's the standard. I guess they read the tea leaves a little different," he said.