Apple's iPhone 5 is highly-anticipated. PriceGrabber said 35 percent of nearly 3,000 people polled said they would buy an the phone, which is expected to launch this fall.
Apple's (NASDAQ:AAPL) iPhone 5 is rumored to be hitting
the market this fall, and the anticipation of what new perks Apple's
next-generation smartphone might offer users continues to percolate.
So frenetic is the fever pitch that 35 percent of nearly
3,000 U.S. consumers surveyed online said they would buy the iPhone 5 upon its
release later this year, according to Experian's PriceGrabber shopping Website.
That means more than one-third of 2,852 people who filled
out an online survey from July 1 through July 11 said they would buy the phone
without ever having used it. Fifty-one percent of respondents said that they
will buy the smartphone within the first year of release.
Some 30 percent will purchase the device before the end
of 2011, while 14 percent will buy it within the first month. Only 7 percent of
those polled said they will buy it within the first week, a number that may
change as they see friends, family and colleagues with the shiny new iPhones
It should be noted that those surveyed were clearly enamored
of Apple products.
PriceGrabber said that 48 percent of people polled said they
preferred Apple's iOS platform, compared to 19 percent who picked Google's
(NASDAQ:GOOG) Android OS; 7 percent who chose Microsoft (NASDAQ:MSFT) Windows; and 6 percent Research in
Motion's (NASDAQ:RIMM) Blackberry.
Moreover, 69 percent of consumers indicated that they
would most prefer to receive Apple's iPhone 5 as a gift.
That compares to only 7 percent who claimed that they wanted Motorola's (NYSE:MMI) forthcoming Droid Bionic, and only 4
percent opting to receive the Samsung Galaxy S II, perhaps the most heralded and anticipated
Android smartphone that has yet to launch in the U.S.
The pledged purchasing faith in the iPhone 5 and clear iOS
preference is a testimony to the power of Apple's strong product brand, as well
as the well-worn faith that Apple-focused and gadget blogs are correct in their
For example, it is believed the iPhone 5 will include Apple's new iOS 5 operating system paired
with a faster processor and an 8 megapixel camera. A new, teardrop-shaped design
may be featured as well.
Consumers are apparently looking for the little things in
the new iPhone 5; some 59 percent of PriceGrabber respondents cited better
battery life, with 55 percent ooking for a less expensive iPhone.
Some 46 percent said that 4G network compatibility was
important to them, while 45 percent are hoping for a larger screen. About 42
percent would like an improved camera, something they will likely see.
Those hoping for 4G and a larger screen probably
shouldn't hold their breath as neither are rumored to be part of the new phone.
Still, Apple CEO Steve Jobs and Co. are more than capable of surprising.