Mobile and Wireless: iPhone at 5: How Apple Changed the Smartphone, Business Mobility

By Michelle Maisto  |  Posted 2012-06-26 Print this article Print
"Apple Reinvents the Phone"

"Apple Reinvents the Phone"

Apple introduced the iPhone Jan. 9, 2007, saying it had combined three products: a mobile phone, a widescreen iPod and an Internet-connected desktop. Apple co-founder Steve Jobs, who passed away last year, said it was "literally five years ahead of any other mobile phone."
Apple began selling the iPhone five years ago June 29, calling it "revolutionary" and "magical" and a "reinvention of the phone." The iPhone wasn't the first smartphone or the first phone to offer users access to their email or the Internet, but given the way people reacted to it and the tremendous changes the iPhone created—to the mobile industry, to people's lives, to the way business is done—it might as well have been. The iPhone introduced the touch-based user interface, which, like the mouse, changed the way we interact with our devices. It made it more intuitive, simpler and more fun. The iPhone became immediately enmeshed in people's lives and so also their workplaces, making enterprise policy makers terrified for the security of their data—countless articles described tactics for keeping such rogue devices from infiltrating BlackBerry territory. A few security fixes and tweaks on Apple's end, and today the iPhone is so invaluable a tool that IT departments have likewise adjusted and tweaked, designing bring-your-own-device policies that take advantage of users' easy relationship with these robust, application-rich mobile machines. By the time the iPad was introduced, enterprises needed no convincing of their business worth. "iPhone ushers in an era of software power and sophistication never before seen in a mobile device, which completely redefines what users can do on their mobile phones," Apple announced in 2007. If in a few weeks' time, after introducing the iPhone 5, Apple says the same thing, who will be surprised?
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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