Good Technologies, which supports BYOD deployments, reported that its customers activated more iPhones and Apple devices than anything else during the second quarter of this year. However, the absence of a new iPhone has given way to increased Android adoption.
Mobile devices based on Google's
Android and Microsoft's Windows Phone platforms are increasingly being
supported by enterprises, but its Apples products that dominate, according to
a July 25 report from Good Technology. Good, which provides cross-platform
support for enterprise customers, reported on its customers mobile device
activations during the second quarter.
Key findings from the report include:
The Apple iPhone 4s,
which during the first quarter was activated at the rate of four times any
other device, leveled out during the second quarter, accounting for nearly 31
percent of activations.
iOS activations
accounted for nearly 71 percent of all activations during the second quarter,
down from nearly 80 percent during the first quarter. Activations of Android
phones, meanwhile, grew to 37 percent, nearly doubling its first-quarter
presence.
The Apple iPad was
by far the most popular tablet, accounting for 94.5 percent of all
second-quarter activations, but Android tablets still made strides during the
quarter, increasing from 2.7 percent during the first quarter to 5.5 percent
during the second. Driving this growth, Good found, was Samsungs Galaxy Note
phablet, which features a 5.3-inch display.
Samsung devices put
in a good showing overall, with the Galaxy S II, the Galaxy Nexus and the
Galaxy Note being among the top 10 devices to be activated by Good customers.
More specifically,
the top devices, in descending order, were the Apple iPhone 4S (nearly 31
percent), the iPad 3 (13.5 percent), the iPhone 4 (12.5 percent), the iPad 3
(10 percent), the Samsung Galaxy S II (4.5 percent), the Motorola Droid Razr (3
percent), the iPad (2 percent), the Samsung Galaxy Nexus (nearly 1 percent) and
the Galaxy Note, at about a half a percent.
Windows Phone 7.5
devices, which Good began supporting in April, accounted for 1.2 percent of
overall activations, which Good expects will increase with time, and
particularly the release of Window 8 and Windows Phone 8 during the fourth
quarter.
Mobile deployments
rose within government and public sector industrieswhere BlackBerry maker
Research In Motion has been losing groundas well as manufacturing and wholesale
and retail industries, Good found.
On the whole, the report echoes
similar indicators of a market in which Apple, despite its might, is losing
market share to Android devices, and Microsoft, with partners including Nokia
and HTC, are fighting for a foothold from which to work to build market share.
Androids gains in this quarter
mirror the pattern Good saw in Q2 2011, where Android picked up steam once the
latest iPhone hardware had been on the market for a while, according to the
Good report. By comparison, Android activations were 29 percent in Q4 2011, 32
percent in Q3 2011 and 25 percent one year ago in Q2 2011.
The report is the among the latest
to suggest that Apples one-device-a-year policy it part of the reason that
Samsung has gained on it and become the worlds largest manufacturer of both
mobile phone and smartphones.
Good attributes Androids growth
this quarterwith activations nearly doubleto the availability of new and
feature-rich Android devices by Samsung, the report continued. The company
attributes the iOS decline to market saturation, as most iOS device hardware
has been available for some time.
Despite the above-mentioned
industries that showed particular growth during the quarter, Goods financial
services customers, by far, continued to lead in mobile device activations.
Finance activations were 37.8 percent during the quarterup from 36.1 percent
during the first quarterwhile the next-largest industry, professional
services, accounted for just more than 10 percent of activations.
Good believes the wealth of
financial services activations is a direct result of the industrys continued
embrace of the bring-your-own-device (BYOD) model, the company wrote.
This group also overwhelmingly led
tablet activations, exceeding 45 percent during the quarter, while the
next-largest industry accounted for 9 percent of activations.
Mobility is not simply another
device for IT to support or hurdle to overcome. Rather, its a much broader
shift to a new way to empower employees, customers and partners with new
applications to connect and collaborate as never before, John Herrema, senior
vice president of corporate strategy for Good, said in a statement on the
report.
The report suggests, Herrema added,
that Good customersand presumably similar businessesare really embracing
mobility as a new strategy for boosting productivity and business insight.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
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