Penny Wise, Printer Foolish: 10 Ways Not to Save Money on Printing - Outsource What You Can Print Yourself

By M. David Stone  |  Posted 2008-02-05 Print this article Print

More and more color lasers today offer output quality suitable for marketing materials such as trifold brochures and one-page glossy handouts. If you try to save money by buying monochrome lasers and outsourcing this sort of material for small quantities (and high prices per page), it may be costing you more than buying your own color laser and printing it yourself.


Printers, obviously, cost money, and so does printing, so it's only reasonable to try to cut costs. Unfortunately, the strategies that many offices use to keep costs down are actually counterproductive. Here are 10 things you may be doing to save money that could actually be costing money instead.

By M. David Stone


M. David Stone is an award-winning freelance writer and computer industry consultant with special areas of expertise in imaging technologies (including printers, monitors, large-screen displays, projectors, scanners, and digital cameras), storage (both magnetic and optical), and word processing. His 25 years of experience in writing about science and technology includes a nearly 20-year concentration on PC hardware and software. He also has a proven track record of making technical issues easy for non-technical readers to understand, while holding the interest of more knowledgeable readers. Writing credits include eight computer-related books, major contributions to four others, and more than 2,000 articles in national and worldwide computer and general interest publications. His two most recent books are The Underground Guide to Color Printers (Addison-Wesley, 1996) and Troubleshooting Your PC, (Microsoft Press, 2000, with co-author Alfred Poor).

Much of David's current writing is for PC Magazine, where he has been a frequent contributor since 1983 and a contributing editor since 1987. His work includes feature articles, special projects, reviews, and both hardware and software solutions for PC Magazine's Solutions columns. He also contributes to other magazines, including Wired. As Computers Editor at Science Digest from 1984 until the magazine stopped publication, he wrote both a monthly column and additional articles. His newspaper column on computers appeared in the Newark Star Ledger from 1995 through 1997.

Non-computer-related work includes the Project Data Book for NASA's Upper Atmosphere Research Satellite (written for GE's Astro-Space Division), and magazine articles and AV productions on subjects ranging from cosmology to ape language experiments. David also develops and writes testing scripts for leading computer magazines, including PC Magazine's PC Labs. His scripts have covered a wide range of subjects, including computers, scanners, printers, modems, word processors, fax modems, and communications software. He lives just outside of New York City, and considers himself a New Yorker at heart.


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel