Penny Wise, Printer Foolish: 10 Ways Not to Save Money on Printing - 'Ignore TCO' (
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Picking by initial price on the one hand or cost per page on the other can be summed up as ignoring TCO (total cost of ownership). Yes, it takes time, energy and work to figure out the TCO for each printer you’re considering, but the time (and money) you save skipping the work translates to higher costs if you pick the wrong printer.