The move will allow the company to further unify sales, marketing, and research and development (R&D).
Printing specialist Lexmark International announced that it is combining its
two printing organizations-the Printing Solutions and Services Division
(PS&SD) and the Imaging Solutions Division (ISD)-into a single organization:
Imaging Solutions and Services.
Marty Canning, who previously led PS&SD, will lead the new organization
as Lexmark executive vice president and president of Imaging Solutions and
Services.
As Lexmark continues to shift its inkjet technology upstream, merging the
two divisions into ISS enables it to more easily execute its strategy of
targeting and capturing higher usage segments of the output marketplace, from
small offices to global enterprises looking for managed print services, the
company claimed. A company release said the move will also allow Lexmark to
further unify its sales, marketing, and research and development of new
products and services.
Perceptive Software will remain a stand-alone business unit within Lexmark,
and will continue to be led by Scott Coons, Lexmark vice president and
Perceptive Software president and CEO,
Lexmark said. Perceptive Software is a provider of enterprise content
management software, which enables a range of industry-specific and cross-industry
workflow solutions, and has the ability to be configured and integrated with a
number of ERP, CRM and line-of-business
applications.
"Lexmark's strategy of shifting our inkjet technology upstream to high-usage
business customers now offers us the opportunity to simplify and unify our
processes across our R&D, marketing and sales teams into a single
organization, Imaging Solutions and Services," said Paul Rooke, Lexmark
president and CEO. "The combination of
the divisions will enable us to bring more value to customers, more consistency
to our products, and enhance our approach to the market across the full range
of our imaging solutions and services."
Beginning in the fourth quarter of 2010, segment reporting provided in
Lexmark's public financial statements will include the reportable segments
"Imaging Solutions and Services" and "Perceptive Software,"
as well as an "Other" category that includes centrally managed supply
chain, IT, and other costs and operating expenses, primarily G&A.
In October, the company launched the latest addition to its lineup of
Web-connected, all-in-one inkjet printers, the Genesis, as well its Twitter and
Facebook SmartSolutions. The SmartSolutions enable users to scroll through and
search their Twitter feeds as well as view their Facebook walls and print
photos right from the device.
The Genesis also features the company's Vizix print technology, which uses
separate ink cartridges to enable greater speed and produces high-quality print
output at an economical replacement cost for customers. Other key features
include Wireless-N (IEEE 802.11n) for expanded coverage, built-in two-sided
printing and a three-year warranty with lifetime phone support. The Facebook
SmartSolution will allow users to view news feeds, wall posts, comments and
pictures directly from the touch screen of the printer. Users can also print
pictures from their albums and feeds without turning on the computer.
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
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