The Age-Old Printer Battle: Color vs. Black and White - Marketing Materials

 
 
By eweek  |  Posted 2008-01-03 Email Print this article Print
 
 
 
 
 
 
 
 
The day will surely come when there's no choice in printers: There will be color and color. But today, it's worth taking a fresh look at the pros and cons of color and monochrome printers. The results may surprise you.

By M. David Stone

 
 
 
Marketing Materials Advantage: Color For marketing materials like trifold brochures or one-page mailers or handouts, theres simply no comparison: The color versions are much more likely to get noticed and read, and their subtext is that you're running a professional operation.
The Age-Old Printer Battle: Color vs. Black and White - Marketing Materials
 
 
 
 
 
 
 
 
 
 
 

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