Xerox Re-Embraces the Office
Xerox is fine-tuning its vast array of digital copiers and multifunction printers under a new branding umbrella.NEW YORKXerox Corp. this morning fine-tuned its vast array of digital copiers and multifunction printers under a new branding umbrella, expanded its office services and released a handful of new products, all in an effort to better serve the office customer. To a customer-packed auditorium at the Marriott Marquis in Times Square here, Xerox officials spoke at length about the significance not only of technology, but the relationship between technology and users and a re-engineering of the process of utilizing that technology. Embracing both issues will help businesses around the globe better manage their technologies, improve productivity, reduce cost and ultimately grow the bottom line.
"Our heritage has been in the office, but today we really talked about broadening the way we serve the office," said Xerox Chairman and CEO Anne Mulcahy.