Xeroxing the SMB Market
Opinion: Xerox, whose future was once in question, has made a comeback and is gunning for the SMB channel.At the turn of the millennium, the future of the company whose very name is synonymous with photocopying appeared uncertain. Xerox, based in Stamford, Conn., was grappling with staggering debt, consecutive quarterly losses and an SEC scandal. That was at a time when some prognosticators had pronounced that paper was dead. You remember those predictions, right? With so much of our lives taking the electronic route, including shopping, banking and news, who would need paper?
Of course some folks probably the same peoplealso had predicted that books would go the way of the typewriter with the advent of the World Wide Web. But then Amazon.com took off, and everyone seemed to rediscover the love of books. A historical note for the younger readers: Amazon started out as an online bookstore, no kidding!