AOL Adds Pop-Up Ad Blocking
"Stop the pop-ups" has become the mantra of many a Web surfer. AOL has responded, earning a wry rejoinder from EarthLink.After years of customer requests for relief from annoying Web pop-up advertisements, America Online has announced AOL Web Pop-Up Controls, which can block pop-up and pop-under ads. Users access the controls via a prominent icon at the bottom of the AOL version 8.0 browser. "AOLs new Pop-Up Controls will allow our members to explore the Web without being trapped in pop-up purgatory," said David Gang, AOLs executive vice president for product marketing, in announcing the controls.
A single click turns the controls on or off, and an alert sounds when an ad is blocked. Users can check to see which sites have attempted to serve pop-up ads and can choose to receive pop-ups from particular sites by adding the sites to personal allow lists.