Yahoo is expected to brief media and analysts on consumer product news at 2 p.m. EDT today. The briefing follows the same construct as Yahoo's July 21 launch of its new home page. The home page is expected to be more tightly integrated with search, something that Yahoo promised would show up in bucket tests in August. Yahoo CEO Carl Bartz told Forbes.com Yahoo has grand designs for its search experience despite the company's 10-year search and search ad deal with Microsoft.
Yahoo is set to demonstrate upgrades to its "most popular consumer
products" for media and analysts Aug. 24, according to a company
The spokesperson said the 2 p.m. EDT
briefing will be "a great opportunity for you to hear about how Yahoo continues
to evolve the consumer experience with key product enhancements, directly from
The spokesperson declined to provide additional details in advance of the
call, though the briefing construct follows the same method of the company's
demo of its new home page
to media July 21.
During that briefing, Tapan Bhat, senior vice president of Integrated Consumer
Experience at Yahoo, said Yahoo's search engine would be more tightly
integrated with the new Yahoo home page, which was redesigned
to function more as an application platform users
Bhat said that while today's Yahoo search application looks markedly
different from Yahoo's home page, some users in August will begin seeing search
results pages that look like the Yahoo home page. That is, applications appear
in the left-hand rail, results and contents in the middle, and ads on the
However, those plans became questionable just a week later, when Yahoo and
to a 10-year search and search ad deal to take on
market leader Google.
Though the deal is not expected to come to fruition until 2010 (assuming it
clears regulatory hurdles), many search experts claimed Yahoo was essentially
giving up in the search market. Indeed, software engineers for Yahoo's
sophisticated BOSS and SearchMonkey programs, which open up Yahoo search to
third-party development, said
they were uncertain what the Microhoo deal meant for
Yahoo's evolving search platforms.
Yet Microsoft's plan to power Yahoo search with Bing is purely an
infrastructure and platform play; the look and feel of Yahoo's search
experience is expected to remain distinctly Yahoo. For example, Yahoo expects
to retain such Web services as its Search Pad
Yahoo apparently has even grander designs beyond integrating its search
engine with its revamped home page, according to comments from Yahoo CEO
Carol Bartz in an Aug. 19 profile
on Bartz in Forbes.com.
That report claimed Yahoo engineers are working on a search results page
that marks a departure from the classic 10 blue links, making it "more
like a newspaper with real-time information." Though this approach is more
than a year away, the article claimed users would be able to:
Look up a hotel in Athens, Greece,
and an overview page will deliver a picture of it, a locator map, ratings of
the service, attractions nearby and a list of what's new in town. There are
tabs to other reviews, images and discussions about the hotel. Search for a
bank and you get its Web site, the latest company news, including stock price,
and a list of nearby branches. Soon to appear after Microsoft takes over
search, these pages can accommodate Yahoo display ads along with the sponsored
links that are Google's mainstay.
Yahoo this fall also expects to improve user engagement with advertising,
including a brand campaign targeting Internet video and Web access on mobile
devices, as well as traditional Yahoo sites.