Blogs are the latest genre for Google's Universal Search, rivaled by new platforms from Yahoo, Microsoft and Ask.com.
MOUNTAIN VIEW, Calif.Google will soon add blogs as a new feature in its Universal Search results, marking the first new genre since the company launched the initiative May 16.
Starting this week or next, queries on the leading search engine will return links to blogs alongside the images, news, books, local maps and video, Marissa Mayer, vice president of search products and user experience, told eWEEK in a briefing at the company's headquarters here.
Blogs have been gaining significant momentum in the last couple of years, fueled by everything from fascinating news revelations to gossipy snipes. The inclusion of blogs as a genre on Universal Search is a nod to their growing number and ability to get people to go online to find content, which is what Google is all about.
Universal Search is the fruit of a five-year effort involving hundreds of engineers working to refine the company's search algorithms and add multimedia content to its search returns to give users richer results.
Google is not the only major search vendor to corral different