Google Ads: Theyre Not Just for Web Sites Anymore
The king of search already revolutionized the Web with pay-per-click. Now it's reselling ad space in print magazines. Are we entering a brave new world for print advertising?Google Inc., widely considered to be the most powerful search engine and ubiquitous brand on the Internet, is quietly testing a new advertising strategy on an unexpected medium: paper. The search powerhouse makes 99 percent of its revenue from selling Internet ads. But according to Google and executives at companies that buy advertising from them, the search engine company recently bought full-page ads in at least two technology magazines and resold parts of those pages to small advertisers that belong to its online ad program, known as AdWords.
The full-page ads appear in tech-centric publications PC Magazine and Maximum PC magazine. The pages are divided among several companies, each of which has one-quarter or one-fifth of the page in which to advertise. (Full disclosure: Publish.com is owned by Ziff Davis Media, which also owns PC Magazine.)