Expanding the Scope of Search

By Clint Boulton  |  Posted 2008-06-03 Print this article Print


The Google Site Search also now employs synonyms to help Webmasters expand the scope of search to include frequently searched terms. For example, a search for "GE" will also return results for "General Electric." Or, a search for "fd" will return "fixed deposits" in search results for financial services-oriented Web sites, Mangtani said.

New date biasing lets site owners influence search results based on the age of documents. For example, a recent product data sheet would be weighted more heavily than product documents from a year ago.

In other "good" biases, Site Search now boasts top results biasing so that specific sections of the site appear at the top of search results.

For example, businesses selling digital cameras can arrange to have the first three results only show results from Sony, Canon or HP. Or, a Webmaster can have the first three results show only product catalogs.

Google offers other customization tools in Search Sites, including the option to incorporate the Google brand name and logo on the site (presumably, to let searchers know it's a search engine they can trust), and the choice to not run any ads on the site.

The improved and rebranded Google Site Search comes at a time when enterprise search for most businesses ranges from poor and inefficient to downright lousy or nonexistent, Glotzbach noted.  

Google counts customers such as EMC Insignia, Business.gov (the U.S. government business site), TechSmith and eHealth Insurance among its customers.
Google Site Search costs $100 a year for searching up to 5,000 pages; $500 for 5,001 to 50,000 pages; $850 for 50,001 to 100,000 pages; and $2,250 for 100,001 to 300,000 pages. Need more pages indexed? Google says to contact its direct sales team to broker a deal.

Those already using Custom Search Business Edition will immediately begin reaping the benefits of Site Search with no upgrade requirements.

Site Search is also an alternative to Google's on-premises enterprise search devices, Google Search Appliance and Google Mini, both of which offer more control over search and secure access to internal documents. Google upgraded the Mini appliance last week amid unfounded rumors that the company was abandoning the product.   



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