Google totaled 65.4 percent of U.S. searches, down from 65.8 percent, comScore said. Yahoo rose to 17.4 percent from 17.1 percent in July. Microsoft Bing hovered around 11 percent.
Google retained its 65 percent market share for the month
of August, though rival Yahoo nibble a bit at the search leader's market share,
according to comScore.
65.4 percent of U.S. searches, down from
65.8 percent. Yahoo, which lost search share for most of 2009 before
stabilizing in 2010, rose to 17.4 percent from 17.1 percent in July.
Bing growth was flat, growing from 11 percent to 11.1 percent for the
Those numbers constituted explicit core search, which
comScore calculates by excluding user interface features such as slide shows,
which triggers a series of Web pages that count as clicks, and contextual
links, in which clicks are counted each time a user hovers over words in news
Yahoo and Microsoft enjoyed several percentage points of
growth at Google's expense when they began using such features in April.
Analysts covering search said this was not an accurate
market count, and comScore altered
its methodology for July's count, counting explicit core search and
total core search, which includes the slide show and contextual link e-querries.
Indeed, total core search numbers paint a rosier picture for Yahoo and
Bing versus Google. Google accounted for 60.5 percent of total
core search queries for August. Yahoo and Bing followed nabbed 21 percent
percent 12.8 percent, respectively.
Users conducted 10.3 billion searches on Google, which
said it has 1 billion searchers, for August. Yahoo totaled 3.6 billion searches
and Microsoft followed with 2.2 billion total searches.
comScores' latest numbers tell quite a different tale
than the stats Nielsen released
Nielsen accounted for Yahoo's transition
of its search platform to
Bing Aug. 24, which meant Bing actually outdid Yahoo in search, 13.9 percent
to 13.1 percent for August, the researcher said.
comScore's numbers did not factor in this transition.
Indeed, comScore said that neither Microsoft's powering
of Yahoo search nor Google's
introduction of Google Instant predictive search
impact its September search stats.
However, while the researcher claimed these changes will
"not disrupt comScore's ability to measure search activity consistently,"
the company will eventually address both factors in its data collection