Google Commerce Search 2.0 Gets Refinements, $25K Price Point
Google on June 17 upgraded its Commerce Search product in the United States and United Kingdom, adding a full merchandising dashboard to let retail merchants better control promotions, product ranking rules and filtering. Commerce Search 2.0 also sports auto-completion for queries to help shoppers find the products they're looking for faster. The new tools are designed to help Google better compete with Microsoft Fast, Endeca and Vivisimo.Google June 17 upgraded its Commerce Search product in the United States and United Kingdom with several new features that let users slice and dice their search results on retail sites. Launched last November, Google Commerce Search is the company's enterprise search offering to let online retailers power their online stores with Google's search technology.
Google hosts all of the data on its own servers in the cloud to assuage customers' concerns about handling holiday traffic spikes.
Commerce Search 2.0 also sports auto-completion for queries to help shoppers find the products they're looking for faster. Some might think that Google would provide suggested queries out of the gate for Commerce Search. This was not the case for the first go-round. Mangtani explained that providing auto-completion for each individual retailer based on their product inventory is quite a challenge. Existing Commerce Search customers, such as Birkenstock USA, Smart Furniture, and Chemist Direct can simply click boxes to opt in to the new features, which are offered at no additional charge. Mangtani declined to discuss the specific number of customers Commerce Search has. However, the product helped boost Google's enterprise search customer base to 30,000 business customers of various vertical markets and sizes.
The search engine also added a new price point for Commerce Search. The original entry level price was $50,000 per year for an indexing of 100,000 items and up to 10 million queries. Google has cut that virtually in half to appeal to smaller businesses, or businesses with smaller needs. Businesses may now license Commerce Search for $25,000 per year, which is good for 50,000 products and 3 million queries. Customers will pay more as they scale.